MARKET FACTS:
Scope of Market Reach: “International” is the only way to describe the potential range of this Reality TV Project and its related live concerts.
The media coverage associated with this opportunity include but are not limited to these type(s) of media or broadcast exposure: Television On-Site Live Radio Show Internet, Webcast, Radio - Local, Radio - National (syndicated, XM, Sirius)
Videos/ Documentaries (Sponsor may Fund and Use for Advertising)
Size of On-site Audience:During each taping there is a potential audience of 1000-5000 national drivers.
Size of Extended Audience: There are several million country music enthusiast in the trucking industry alone not counting family and friends, and thats just in the USA.
Audience: (Not just Truck Drivers) the national and international country music loyalist. Susanne Spirit “LOVE, TOUR” offers sponsors primarily the “sought after, elusive male customer, the “Big Business” to Brand Marketers. Our tours offer a way to reach these men with smart, strategic marketing plans. This show offers a way to reach the men, the women and all their families and workers in this industry, plus all viewers who want an uplifting show.
Country Music popularity: is soaring all over the world During 2005, Country Music radio stations are rated No.1 or No. 2 in 43 of America’s Top 100 markets. And, truckers are on the road, all the time listening.
According to CMA: country music’s most respected organization, country music listeners in America still remain in 2005 the highest group of adult radio audiences. Truck Drivers, our primary audience, listen to radio and love country music. Country Music Artists are used in national ads and corporate promotions by a growing list of companies including KFC, Bud Light, Chevrolet, Dillards, Dodge, Dr. Pepper, Stetson, Smucker’s, Wrangler’s, Crisco, Greased Lightening, Pepsi, Whirlpool, Energy drinks, trucking companies, tire companies, and many, many others. Drivers now know Susanne….They all look
for her!!!
DEMOGRAPHIC HIGHLIGHTS OF AUDIENCE:
Based on our observation of previous performances these are approximate figures of our audience: 75% are aged 18-55 • 60% are married • 50% earn over $60,000 • 71% are male, 29 % are female.
Audience who are Homeowners:Greater than 75%
Structure of Audience: Single, no children 15%
Single male or female, with children 10%
Couple, no children 10%
Couple, with children 60%
Seniors: 5%
Household Income/Age of Audience:
Under $25,000 10%
Young Children (0-12) 5%
$25,000 - 50,000 20%
Teenagers (13-17) 5%
$50,001 - 75,000 20% %College Age (18-22) 15%
$75,001 - 100,000 40%
Young Adults (23-35) 30%
$100.001 - 150,000 10% Mature Adults (36-55) 30%
$150,001 - 250,000+ 10%
Seniors (56-75)+ 15%
Information regarding our audience is based on review from the Country Music Association, of which Susanne is an honored artist, and our own data from concerts.
SHOW ADVERTISER POSSIBILITIES:
Advertisers for products used on the show and for commercials.
Our market covers all possible ages and gender’s as most truckers are extremely connected and involved with their wife, children and other family members. So even though we directly reach one of the most elusive markets, the all male, our market is heavily involved with the families. The men buy as many of our products for the wife and kids as they do for themselves.
Our goal artistically is to promote country music with the tours and the TV show, showing how this American roots Music style – country music - is in the hearts of everyone for many generations.
Some of our first considerations for advertisers are companies already involved in country music and with the Country Music Association and they would be:
Crisco: The men love home baked deep fried foods and the wives and kids will appreciate this “HOME” COUNTRY-FOOD Company giving their husbands relaxation and a show that makes everyone proud of their work and efforts of being in the trucking industry. The TV show will give a new image to what a trucker is and will continue the growth of sweet southern country music. Crisco is a perfect product and they are actively involved with country music as well as Bush’s Beans,Wrangler’s,Greased Lightning Products.
Tire Companies are a natural: Bridgestone, Goodyear etc. These companies are great as everyone needs tires, especially in this industry.
Truck Manufactures: Peterbilt, Freightliner Etc.
Trucking Companies or Carter Advertising: who represents many of the trucking companies. JB Hunt,CRST
USXpress Etc.
All Energy Drinks: Monster Energy, Rockstar Etc. Drivers love these drinks.
Fast Food Places: They have eateries at the TA’s and almost all truckstops nation wide. Pepsi, Taco Bell,
Burger King, Etc.
Gasoline/Diesel Companies: Union 76, Shell, Texaco.
Merchandise Potential Unlimited:
Character Dolls
Toy Trucks and Tour Bus
Coloring Books
Sound Track CD’s - various volumes
Games
T-Shirts and other clothing items.
Posters from show, artists, characters, etc.
Signed Susanne Spirit and other Framed Pictures.
“Love My Truck Driv’in Man” Original CD.
“Love My Truck Driv’in Man” TV Soundtrack CD.
“Love My Truck Driv’in Man” TV Soundtrack CD w/ DVD
of small documentary.
Next series New Soundtrack or other related music CD’s.
DVD’s of All Concerts and TV Shows.
Digital Downloads of all CD’s, DVD’s, Shows, etc.
Concert and Website Specials.
Documentary of Process and Experience.
Documentary of “On The Road” Drivers.
Items, various, not yet known.
Information regarding our audience is based on review from the Country Music Association, of which Susanne is an honored artist, and our own data from concerts.
For Further Information Contact WhiteLine Productions, A Greenland Global Entertainment Company.
19430 Dry Gulch Road, The South Forty Estate, Corona South, CA 92881
Phone. 951-279-1134 Fax. 951-737-2717 E.mail: whiteline@greenlandglobal.com